Find your ideal customer.Follow them everywhere.Be the first call.
Most people who will need you aren’t looking yet. ViGi turns your brand video into a stack of 6, 15 and 30-second ads that keep you in front of the right local customers, so when they need you, they already know who to call.
Start with your website. Your free video becomes your ad stack.
- Built in Cobb County, Georgia for local businesses
- Self-serve from $297/mo
- No contract
Most of your future customers aren’t shopping today.
The homeowner whose furnace quits in January. The couple who will need a will after the baby arrives. The shop owner who’ll want a new accountant next tax season. None of them are searching for you this week, but they will.
Marketing researchers call this the 95:5 rule: at any moment, only a small slice of buyers is actually in the market. Ads that only chase today’s searchers fight every competitor for that sliver. Ads that reach the rest, and keep showing up, win the job before the search even starts.
Talk to your ideal customer, not everybody.
Showing your ad to everyone sounds like more reach. In practice, it means paying to reach people who will never hire you. Targeting tells Facebook, Instagram, YouTube and the other platforms exactly who should see your video, so every dollar goes toward someone who could actually become a customer.
- Anyone with a phone
- Generic message that fits no one
- Budget spent on people who’ll never call
- People in your area with the problem you solve
- Specific message that feels made for them
- Learn which story and audience bring real leads
We help you define your ideal customer in four parts
Where they are
Your service area, down to the zip codes or miles around your shop.
Who they are
Homeowners, new parents, business owners, the age range you serve.
What they’re dealing with
The problem you solve, in their words, not yours.
What they’ve already done
Watched your video, visited your site, followed your page.
Example: An HVAC company advertising to “everyone in Atlanta” competes with every brand in the city. The same company showing an “Is your system ready for winter?” video to homeowners within 15 miles of Marietta reaches fewer people, but far more of the right ones.
Every ad has a job.
People don’t see one ad and call. They notice you, get curious, check you out, and choose you when the timing is right. A funnel gives each stage the right video.
Get noticed.
Short 6 and 15-second videos reach your ideal customers for the first time. One clear line about who you are and the problem you solve. The goal is simple: be seen and remembered.
Build trust.
People who watched, visited your site or engaged with your posts now see 15 to 30-second videos that go deeper: how you work, what makes you different, answers to common questions, real customers. The goal: turn “never heard of you” into “they seem good.”
Get chosen.
People who watched most of a video, visited your services or contact page, or started a form see your full 30-second or longer video with a clear next step: call, book or request a quote. The goal: the appointment.
See how :06, :15 and :30 ads work together.
Engage once, and they’ll keep seeing you.
Retargeting means showing your next video to the people who already showed interest. When someone watches your ad, visits your website, reads a blog post or engages on social, the platforms remember them. Next time, they get a longer video with more information, then more again.
Sees your 6-second ad on Instagram
Watches your 15-second video on YouTube
Visits your site and watches your service video
Reads your reviews and watches your story
Sees your 30-second offer on Facebook
Calls you first when they need the service
Every touch moves them one step closer. Retargeting puts you in front of the right people again and again, so when they finally need your service, you’re the first name that comes to mind. Only a small share of website visitors take action on their first visit; retargeting gives you the second, third and fourth chance.
Done right, it’s helpful and impactful. Cap how often the same person sees you, rotate fresh videos, and stop showing ads to people who already became customers.
Your ads are only half the story.
Retargeting works best when every place a prospect lands tells the same story. When someone clicks through from an ad and explores your website, Google Business Profile or social pages, the right video should be waiting on each one: your brand story on the homepage, your services explained on each service page, answers on your FAQ, proof on your reviews page.
ViGi builds those videos too. Your 9 essential videos go on the right pages of your website, your Google Business Profile and your socials, so every visit builds trust and every visitor joins your retargeting audience.
One brand video. A full funnel stack.
- 1
Make your brand video.
ViGi builds it from your website in minutes, with premium music and narration. Add Magic Voice to narrate in your own voice and Magic Look to put yourself in the scenes.
- 2
Cut your funnel stack.
One click turns it into 6, 15 and 30-second ads for the top, middle and bottom of your funnel, sized for feeds, stories and YouTube.
- 3
Launch and retarget.
Publish to the platforms you choose and we show you which video goes where and who it should reach. Want it handled? Our team can run your campaigns for you.
Run it yourself, or let us run it.
Presence + Ads
Brand video, full funnel stacks, on-camera calendar videos, and step-by-step guidance on targeting and retargeting. You publish and manage ads on the platforms you choose. Ad spend is paid directly to the platforms.
See plansManaged ad campaigns
We plan your ideal-customer targeting, build and launch your funnel, set up retargeting, and walk you through results every month.
Schedule a free consultationEvery plan can build and preview a funnel stack for free. Upgrade when you’re ready to publish.
All you Need to Know
Something not clear? We're here to help! Just ask!
Not sure where you stand?
Paste your website. In about 30 seconds, see which of the 9 essential videos you already have, what Google and AI assistants can see, and a 4-week plan to fill the gaps.
Be the first name they think of.
Your next customers are scrolling right now. Let’s make sure they see you, remember you and call you when it counts.